The N.C. Department of Information Technology offers comprehensive website analytics support to state agencies.
This service uses Google Analytics to track and report public-facing website traffic, user behavior and engagement metrics.
Analyzing data on user behavior, traffic sources and engagement metrics, enables agencies to ensure that their digital platforms meet the needs of constituents by identifying areas for improvement and optimizing content and design. This data-driven approach helps in making more informed decisions that enhance the overall user experience, increase accessibility and improve the efficiency of digital services.
Request Website Analytics Support
Getting Help
| Support | Get Technical Support NCDIT Service Desk: 919-754-6000 |
|---|---|
| Support Hours | 8 a.m. to 5 p.m. weekdays |
Features
Analytics Setup & Configuration
- Tool selection: Assisting in selecting the right analytics tools (e.g., Google Analytics, Adobe Analytics)
- Implementation: Setting up and configuring analytics tools on state websites
Data Collection & Management
- Data governance: Establishing policies for data collection, storage and management
- Tag management: Implementing and managing tags to ensure accurate data collection
Reporting & Visualization
- Custom dashboards: Creating custom dashboards to visualize key metrics and insights
- Automated reports: Setting up automated reports for regular performance tracking
Analysis & Insights
- User behavior analysis: Analyzing user behavior to identify trends and patterns
- Conversion rate optimization: Identifying opportunities to improve conversion rates and user engagement
Training & Support
- Workshops and training sessions: Offering training on using analytics tools and interpreting data
- Ongoing support: Providing continuous support for analytics-related queries and issues
Benefits
Website analytics provides actionable insights into how users interact with state government websites, which enables your agency to enhance its digital services and user experiences.
- Enhanced user experience: Improve website usability and satisfaction by gaining insights into user behavior, identifying areas for improvement, optimizing content and design, and ensuring that digital platforms meet the needs of constituents.
- Data-driven decisions: Make informed decisions based on accurate and actionable data.
- Performance monitoring: Identify and address issues promptly by continuously monitoring website performance.
- Compliance and standards: Ensure compliance with state web standards and data privacy regulations.
Request Process
To request this service, or for more information, submit a ticket using the NCDIT Service Portal.
Authorization
Public information officers, website managers and chief information officers with access to the NCDIT Service Portal may engage the team for support or information.
Requirements & Customer Responsibility
| Required NCDIT Services | None |
|---|---|
| Other Technical Requirements & Prerequisites | None |
| Customer Responsibility | Agency staff are required to submit a ticket using the NCDIT Service Portal for additional support or information regarding this service. |
Expected Delivery
| Acknowledgment Time | The service team should acknowledge a service request within about 2-3 business days. |
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| Turnaround Time | Turnaround time varies, depending on the complexity of the project. |
Customers
| Suggested For | Any state or local government agency as well as educational institutions. |
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| Required For | None |
| Spotlight Customers |
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| Support Process | Submit a ticket using the NCDIT Service Portal or contact the NCDIT Service Desk at 919-754-6000. |
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| Service Support Hours | Support for the service is available 8 a.m. to 5 p.m. weekdays, excluding state holidays. |
| Service Availability | The service is available during normal business hours. |
| Standard Maintenance Windows | Not applicable |
| Service Communications | Not applicable |
| Service Level Agreements | Not applicable |
There is no cost for this service.
Training & Help
None
Other Related Links
None